On the one hand, I was basically raised on the steak-like product peddled by the “Reading-based frozen steak maker” (I’m going to avoid using names here since one company seems especially fond of using “the Google” to track down their detractors). For the first 12 or 13 years of my life I thought that was a what a cheesesteak was. It took me a few years after that to prefer the real thing. So there’s a little nostalgia at play.
On the other hand, the defendant is a local eatery and the Co-op is all about supporting our neighboring businesses. Plus there’s a little bit of a “stick-it-to-the-man” thing going on here if they are able to fend off this lawsuit. And I can’t help but have a little sympathy for the company whose low-budget tv ads on Comcast Sportsnet have given me so many minutes of enjoyment.
On the third hand, it’s not like we’re talking about Brown v. Board of Education here.
Anyway, just thought you might get a kick out of the latest installment of the ongoing cheesesteak wars. Remember: a nice grilled portobello mushroom sandwich never evokes such ire.
Though it applies to everything contributors to this blog write, it should be expressly stated that any opinions below are solely those of the author and DO NOT reflect any policies, rules, or decisions made the South Philly Food Co-op’s steering, legal/finance, or outreach committees.